Episode 34: Will consumers be driving the action? Featuring Procter & Gamble, Hunter Boots, GlobeScan and FSC

Author(s): Worm, Loa Dalgaard
Publication Year: 2021-12-02
Publication Type: Podcast, Recording, oral
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Permanent Resource Identifier: Open link
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Abstract
Summary
Description
What does consumers expect from brands and FSC when it comes to sustainability and do they care? That is the focus of this episode of Forest for the Future, where we hear from GlobeScan, Procter & Gamble, Hunter Boots and of course FSC! The episode also features a dive into brand new global consumer research completed across 15 different markets by GlobeScan for FSC. The episode is based on a recording of a public webinar held on November 18th 2021 featuring • Tonia Elrod, Senior Director, Communications & Sustainability (Family Care), Procter & Gamble • Tina Nguyen, Global Sustainability Lead, Hunter Boots • Jeremy Harrison, Chief Markets Officer, FSC International • Caroline Holme, Senior Director, GlobeScan • Chris Coulter, GlobeScan CEO will moderate the webinar
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  34_forest_for_the_future.mp3(29.49 MB)
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Subject Keywords: consumer awareness Consumer action sustainability
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