Publication:
(Political) Consumers and Certification Schemes: The Ethics of Global Production and Trade

dc.contributor.authorBrenton, S.
dc.date.accessioned2022-01-23T18:56:58Z
dc.date.available2022-01-23T18:56:58Z
dc.identifier.urihttps://open.fsc.org/handle/resource/861
dc.languageen
dc.rightsPaywalled content
dc.title(Political) Consumers and Certification Schemes: The Ethics of Global Production and Tradeen
dcterms.abstractCertification schemes and labels such as the Forest Stewardship Council, Fairtrade, and Rainforest Alliance are market-based mechanisms designed to harness consumer power in economically developed countries to influence companies to improve the economic, social and environmental welfare of producers, workers and communities in economically developing countries. However, consumers are largely not convinced that certification schemes are acting in the interests of developing countries, because consumers have different understandings of the ethics of global trade. Drawing on the results of six semi-structured focus groups comprising 58 consumers and an online panel-based survey of 1014 respondents, this study tests the central assumption underlying these schemes that consumers are motivated to hold companies responsible for unethical behaviour. Most consumers hold sceptical, and at times, conflicting views in terms of how they perceive the root causes of the problems, possible solutions and ethical trade beneficiaries. This study contributes to the nascent literature on political consumerism, by highlighting an under-theorised and contradictory challenge for certification schemes. Political consumers are required to recognise the complexities of ethical trade while believing that the simple act of purchasing their labelled products is effective. Consumers also envisage a role for government regulation.en
dcterms.issued2018
dcterms.typeJournal Article
dspace.entity.typePublication
fsc.evidenceCategoryFSC effect-related studies
fsc.focus.forestType(not yet curated)
fsc.focus.forestZone(not yet curated)
fsc.focus.sustainDimension1. Economic
fsc.focus.sustainDimension3. Social
fsc.focus.tenureManagement(not yet curated)
fsc.focus.tenureOwnership(not yet curated)
fsc.issue.environmental(not yet curated)
fsc.topic.environmental(not yet curated)
fscdoc.hashidden.adminyes
fscdoc.hashidden.useryes
is.coverage.country(not yet curated)
is.coverage.region(not yet curated)
is.evaluation.collectionFocus groups
is.evidenceSubTypeQualitative
is.evidenceTypeCase study
is.extent.pages755-784
is.identifier.doihttps://doi.org/10.1007/s10806-018-9754-3
is.identifier.fscdoihttp://dx.doi.org/10.34800/fsc-international352
is.journalNameJournal of Agricultural and Environmental Ethics
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